Demand for organic, ecological and vegetarian/ vegan food in Russia
Russia’s organic food market has grown by over 60% over the past five years. An increase of $116 million in total from 2010 demonstrates that Russian consumers are hungry for healthier, organic, also ecological offering. Roughly, 3% of Russia’s population regularly choose healthier, organically sourced options. This equates to four and a half million health conscious Russians on the look for organic products – and this demand is only set to rise.
Currently, the size of the organic sector in Russia, treated as a sub-segment of the overall health food market, is up to $250m. Globally, this is still early stage. Worldwide, organic and green foodstuffs is an industry worth approximately $100 billion. Even so, Russian organic food sales have tripled since the start of the decade. Russians have consistently been buying 10% more natural foods year-on-year since 2010.
Vegan/vegetarian products can be also interesting on the Russian market. Although the vegan trend is still very young (a recent survey found that only 1% of Russian people are vegans/vegetarians), Moscow and St Petersburg have had a quick evolution over the last 5 years towards serving vegetarian and vegan foods in restaurants/stores. Increasingly, consumers replace meat meals with a vegetarian/vegan options.
COMPANIES AND SECTORS BENEFITTING FROM THIS OPPORTUNITY
Finnish food and beverage companies
SOLUTIONS OR PRODUCTS NEEDED
The embargo on importing European foodstuffs, imposed by Russia in 2014, is acting as an incentive for domestic production. However, there could be interesting market opportunities since there are number of sanction free product categories. It is still early days for this young market, so imports from producers in more established markets play a vital role – imports are prevailing in the health food market.
Products with good market potential include e.g:
- organic and eco-products
- vegan/vegetarian products
- food supplements
- lactose-free, gluten-free and hypoallergic products
- jams and fruit jelly
- muesli and cereals
- sauces, seasoning
- baby food
- tea, cocoa
All these categories are sanction free and allowed to be imported to Russia.
TEAM FINLAND ACTIVITIES AVAILABLE FOR FINNISH COMPANIES
Russia is one of the target markets of Food from Finland program.
Following exhibitions and events could be interesting for Finnish food product suppliers:
- Prod Expo will be held in Moscow in April 2021
- EcoCityExpo in Moscow in June 2021
- World Food – International Food Exhibition in Moscow in September 2021
- Peterfood Event in St. Petersburg in November 2021
Finnish Business Event in St. Petersburg will be held on 02.12.2021.
- Finnish Food Corner will be organized in the event, which will be an excellent place for Finnish companies to meet the buyers of retail chains, restaurants, importers and to get new useful contacts.
The Finnish-Russian Chamber of Commerce (FRCC) in St. Petersburg can give you advice about where to target and who to contact. FRCC can also organize meetings with potential partners in Russia. Regarding Russia, it is important to be proactive and offer solutions to the market.
Are you interested in seizing this opportunity?
Please contact Irina Krasnova
+7 812 322 21 21
Up to 85% of all the health foods in Russia, including organic items, are imported. Just 15% of domestic need is covered by Russian-grown produce. Just 60 organic producers hold international certification to US and EU standards. While this is voluntary, it marks how small the sector is. There are a couple of reasons for this. Firstly, lack of domestic development of farming in a sustainable, pesticide-free, natural way. Another is trust. Food labelling in Russia is not the most accurate, regarding locally produced goods. See the abundance of “fake” dairy products in stores nationwide as an example.
President Vladimir Putin signed in August 2018 a new law regulating production, storing and transportation of organic produce in Russia. The decree bans agrochemicals, pesticides, antibiotics, growth stimulators and hormones.
The new law, previously approved by both chambers of the Russian Parliament, entered force on January 1, 2020. The regulation introduces references to “organic produce”, “manufacturer of organic produce” and “organic agriculture,” as well as sets control over producing, storing, labeling, selling and transporting goods of the kind.
Only products which apply to the conditions in the new bill, and their manufacturers, can be considered “organic”. This law adopts models seen in over 80 countries worldwide, restricting the use of agrochemicals and pesticides in production.
Ruokavirasto’s information about export requirements to Russia
- Ruokavirasto/the Finnish Food Authority promotes the export of Finnish food chain products to countries outside the EU by enabling new and securing existing exports.
- The Finnish Food Authority also offers advice to companies and control authorities on the official requirements of target countries.
Information about official export requirements to Russia can be found in Finnish under https://www.ruokavirasto.fi/yritykset/tuonti-ja-vienti/vienti-eun-ulkopuolelle/maakohtaista-vientitietoa-kontissa/euraasian-talousliitto/venaja/